The Founding Team:

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We are a team of five motivated students from the University of St. Gallen aiming to make a difference by revolutionizing the way women shop underwear online.

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The Problem:

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We asked 130 women about their online shopping habits. Although 75% said that they regularly shop for clothes online, 85% stated that they don´t buy underwear online. Now, why is that? In our opinion, there is no easy way to explore different underwear options as well as current trends and new upcoming brands online. Secondly, underwear sizes and fits vary extremely across brands, making it very difficult to find the perfect fit without being able to try on the underwear first. boheï changes that.

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Our Solution:

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We have developed a marketplace that is specialised on lingerie, offering a variety of brands and styles for every occasion. To ensure that we find the perfect fit for every customer, we offer a designated fit finder that matches the size and shape of your breasts with the ideal bra style and size. The bras we offer range from established brands to start-up companies focusing on sustainable underwear apparel.